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Bowls In Focus : May 2011
Bowls In Focus 27 Coffs Coast Holiday Parks Follow us on CoffsCoastHolidays CoffsHolidays Park Beach Holiday Park & Sawtell Beach Caravan Park Ocean View Villas Powered and Ensuite Sites Free weekly BBQ Breakfast# Special Long Stay Rates Walk to Bowling Club, Beach and Cafes #BBQ Breakfast is cooked by staff during winter months June to end August. *The winter deal is valid on all Cabins and Powered Sites from 1 May to 31 Aug 2011. Winter Deal Stay for 7 nights and get 1 night FREE* Winter Deal Stay for 7 nights and get 1 night FREE* Free Call: 1800 200 111 www.coffsholidays.com.au Eltham’s Forty/40 Success Story As the end of inaugural For ty/40 bowls season draws near I thought I would take the opportu- nity to showcase a venue that has had great suc- cess in implementing this new innovative program - Elt ham Recreation Bowling Club. Despite already having 143 affiliated bowls members; the club was open to the notion of trying a new playing format. It saw Forty/40 as an ideal concept to market to a different cross section of their local community. Leon Sinnott, Eltham’s dedicated secretary, accompanied by an enthusiastic organising committee made up of Maureen Luke, John Elliott and Cliff Lynch were instrumental in ensuring For ty40 was successful at their club. Their commitment to the program was illustrated by their willingness to stand at Eltham station and promote For ty/40 to anybody that showed interest passing by. Another key to their success was taking full advantage of all the resources provided in the Bowls Victoria Forty/40 Registration Pack. Leon and his committee organised for the Forty/40 ‘e-postcards’ to be emailed to all past social participants, displayed the Forty/40 marketing posters throughout the local community, called on or wrote to local businesses and sporting clubs, and engaged the power of print media; utilising the sample media release provided. Their hard work was rewarded with a front page story on the local Diamond Valley Leader; leading to six teams from the local business community committing to the format prior to Christmas. However, Leon and his charges were not satisfied with this response and were adamant that they could draw a larger group of contestants. This resulted in an email going out to all affiliated members, asking for their assistance in supporting the new concept. The members embraced the call to arms, providing another eight teams for the competition. With the rules of Forty/40 stipulating that only one pennant player is allowed per team, this meant that the Eltham members had also done a fantastic job in supporting and ensuring that many novice bowlers could experience the excitement of Forty/40. Eltham started its competition with a BBQ at an introductory evening, where organisers explained the concept rules and the basics of lawn bowls. They had hoped to finish the evening by teaching the par ticipants how to bowl and hosting a short game of Forty/40, but unfortunately rain interrupted their plans. However, the organising group of Maureen, John, Cliff and Leon ensured that the competition could commence on the scheduled date by providing all par ticipants the opportunity to use the club facilities to practise at a convenient time for all concerned. When you read this column, Eltham will have concluded their program for the 2010-11 season with 51 new participants being exposed to the new innovative format. In summing up his thoughts of the program secretary Leon stated ‘We have received many positive comments from the bowlers, making the effort to initiate and conduct the Eltham Bowling Club Forty/40 competition a wor thwhile experience’. His opinion was echoed by several of the participants who took part in the inaugural season, stating: ‘I always wanted to bowl but thought I was too young, Forty/40 provides an excellent opportunity to experience something new ... great way to introduce bowls to beginners ... good to meet others of all ages from the community’. The organising group is currently putting together a feedback and evaluation form for participants; again illustrating their devotion to their Forty/40 competition. They are hoping that the evaluation will help determine what, if anything, they can do to ensure that next season’s competition is just as successful. Congratulations to Leon, Maureen, John and Cliff for the dedication and commitment they demonstrated throughout the program delivery cycle. I hope that this might provide others with the motivation and insight into what is required to implement a successful long-lasting program at their club. Special Projects Special Projects Kate McLauchlan • Eltham Forty/40 players prepare for another on- green experience.
March April 2011
June July 2011