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Bowls In Focus : February 2011
30 Bowls In Focus Welcome to the latest edition of ‘Lifting The Lid’. On an ongoing basis, Bowls Australia, the nation’s governing body for lawn bowls, will provide the wider community with an in-depth look at the issues currently facing the sport. With a range of topics to discuss in 2011, we start the New Year by placing bowls’ online pres- ence in the spotlight. I trust you will find it informative. Neil Dalrymple Bowls Australia CEO The free online solution for clubs BowlsNet may well be the spor t’s best kept secret. In early 2008, Bowls Australia, as part of its newly released strategic plan, identified the need to provide an online solution for the sport and duly engaged a technology par tner to fill the void. Teaming up with SportingPulse, the nation’s leading sports software company, a par tnership was struck which included providing a free website to every club, district, zone and association in Australia. Over the past three years, more than 280 new websites have been established, but further traction remains a priority. In the age of the internet, an online presence is no longer a luxury for bowls clubs, it is a necessity. With more and more people going online to plan their lives, here are just a few reasons why your club should engage BowlsNet if you do not cur- rently boast a website: The FREE Sportzware websites are user-friend- ly and can be customized to suit your own needs, requiring no technical expertise to edit or manage; The websites include features such as news, photo galleries, profiles, polls, sponsor information, links, event calendars, forums and tipping competitions ; The websites enable open lines of communication and information to be provided to current and potential members; Support is available 24 hours a day, seven days a week Sportzware Central, the FREE competition management system, covers tournament and pennant fixtures, results and ladders and is easily transferable if club administrators change hands between seasons; Sportzware Membership allows clubs to manage their members online from any location and has the benefits of accepting online payments and direct email and SMS communication to members; and The available technology has the potential to unite the bowls community, improving communications and increasing commercial opportunities through advertising and sponsorship. In recent times, Bowls Australia has extended its online presence to include myBowls, a dedicated lawn bowls social networking site, which allows players and supporters to interact at the click of a mouse. Spearheaded by past and present Australian stars Barrie Lester, Kelsey Cottrell and Sam Shannahan, myBowls allows users to build their own web page, meet and chat with other supporters, show their favourite videos and photos, list their fixtures, results and ladders, and participate in games, competitions, forums and polls. This dedicated social networking site compliments other mediums used by Bowls Australia such as Twitter, YouTube and Rivus TV, which live streams the finals of the Bowls Australia grand prix series and selected internationals, to provide a greater footprint for the sport in cyberspace. To find out more about BowlsNet and setting up your free club website visit www.bowlsnet.com.au Health Through Bowls Health Through Bowls Jane McMenaman
March April 2011