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Bowls In Focus : October 2009
Bowls In Focus 43 If you’re a bowls fanatic Then I highly recommend that you get on the bus for this 3 day tour of bowls on the road. Included in costs: Victoria Goldfield train trip Carmen’s Tunnel Gold Mine East Tolans Farm Tour Lady Murray River cruise Voduseks Olive Grove Tour 2 Breakfasts 2 Lunches 2 Dinners All accommodation Bowls Green Fees (Kerang & Berrigan) Tours are Limited to a maximum 22 mixed bowlers who would love to play and enjoy country hospitality. For information or brocures Phone John Anderson HP: (03) 9729 3540 Mob: 0438 375 231 Bowls On The road $379 1st and 3rd Wednesday of every month FOR ALL YOUR BOWLING NEEDS SUPPLIERS OF ALL MAJOR BRANDS: TRADING HOURS Mon-Fri 9.00am-4.00pm Sat 9.00am-12.00 noon (August-May) SHOP 4, 152 BELLARINE HWY NEWCOMB VIC 3219 (cnr Coppards Road) Ph.03 5248 0856 Fax 035248 1526 HENSELITE TAYLORS DRAKES PRIDE GREENMASTER DOMINO CATHEAD AND MANY MORE DEMO BOWLS AVAILABLE TO TRY BEFORE YOU BUY Sweetening The Marketing Mix The RVBA/VLBA is continuously seeking new advertising channels to increase the profile of bowls in metropolitan and regional Victoria. During the off season this has entailed exploring various ways to improve the percentage of media releases that are published in the Herald Sun; developing a partnership with beyondblue, which in turn creates more promotional opportunities; adapting the ‘Try Bowls Day’ commercial featured on Prime TV; and researching multiple radio broadcasting deals. For the purpose of this article I will be focusing on the advertising campaign on SEN 1116 AM Radio that Victorian bowls has committed to for the duration of the 2009-10 bowls season. The main aim of this campaign is to generate interest amongst our target market, to help elevate the profile of bowls in the sports community, and to assist in breaking down the old people stereotype that is still so often associated to lawn bowls. In order to achieve all of these things; it is important that we promote the other participation options available away from the traditional pennant competition. Therefore, each advertising script will heavily prompt social and barefoot bowls programs and encourage people to visit the Victoria Bowls website or to contact their local club for further details. The RVBA/VLBA has agreed to broadcast 50 commercials per month from the start of October to the end of March. This will ensure that our target demographic is exposed to our commercial multiple times throughout the course of each one-month period, resulting in a want and desire to try bowls. To ensure that this campaign reaches its full potential and is as successful as possible, I am asking all clubs to either amend, update or add infor mation to their club website on the social and/or barefoot competitions that are available at their club through the course of the season. It is extremely important that this information is easy and accessible to a new visitor viewing the website for the first time. Information that is likely to feature in this section is: what day/s and time/s the competition is/are on; how much it costs to participate; what the participants should wear; a club contact if they have further questions and what they need to bring. If you need a few ideas or tips please visit the Montmorency bowls club website at http://www. montmorencybowlingclub.com/barefoot_bowls.htm or contact Kate Benton on 9819 0759. The RVBA/VLBA will continue to investigate different means to promote the sport, its benefits and appeal throughout the Victorian community. Legend lights up the airwaves The legendary Scot, Joyce Lindores, Common- wealth Games gold medallist, four times world champion, and more recently a proud Victorian representative, was the special guest of Patterson Lakes Primary School’s unique radio station ‘Patto PS School of Rock 104.7 FM’ last month. The school’s community radio station is famous for pulling in all the big celebrities, with showbiz personalities Rove McManus, Kerri-Anne Kennerley and Geoff Cox; along with sporting heroes such as AFL dual Brownlow Medallist Robert Harvey and NBA All-Star basketballer Andrew Bogut; being just a few who have previously appeared on Radio Patto. Not to mention that former PM John Howard and TV legend Bert Newton have both faced the music from ‘School of Rock’ shock jocks over recent years. The inter view took place at ‘Radio Patto’ headquarters, situated at the school, in what proved to be a very well equipped and purpose-built studio, and was conducted in a highly professional manner by six Grade 6 girls. Each question was well researched, with the girls quizzing Joyce on her many bowls achievements and her involvement in the game. Joyce explained to the students that despite what many people believe, bowls requires both the body and mind to be in peak condition. She explained that prior to a major competition whilst representing Scotland, she was expected to complete training camps with fellow members of the country’s sporting elite; which incorporated sessions with Development Coaches, Nutritionists, Sports Scientists and Sports Psychologists. The students were very interested to hear of Joyce’s induction into the Scottish Sporting Hall of Fame; meeting Her Majesty Queen Elizabeth II on two occasions; and one of the highlights of her career, winning pairs gold and being in the official flag party at the Kuala Lumpur Commonwealth Games in 1998. The day’s proceedings were completed when principal Stan Szuty, accompanied by his enthusiastic inter view panel, took Joyce’s handprint and autograph for the school’s Wall of Fame. Joyce’s visit to the school will long be remembered, not only by the young ladies who conducted the inter view but also by all of the student body. Her photo with the interview panel will be a lasting memory of the day she lit up the ‘School of Rock’ studio. Special Projects Special Projects Kate Benton • Bowling great Joyce Lindores in Radio Patto’s studio with the student interview panel.
August September 2009